Brian T. O'Neill is the founder of Designing for Analytics and a consulting product designer who helps companies create innovative ML and analytics solutions. For over 20 years, he has worked with companies including DellEMC, Global Strategy Group, Tripadvisor, Fidelity, JP Morgan Chase, ETrade and several SAAS startups. He has spoken internationally, giving talks at O'Reilly Strata, Enterprise Data World, the International Institute for Analytics Symposium, Predictive Analytics World, and Boston College. In addition to consulting, Brian hosts the highly-rated podcast Experiencing Data, advises students in MIT's Sandbox Innovation Fund and has been published by O'Reilly Media. He is also a professional percussionist who has backed up artists like Donna Summer and graced the stages of Carnegie Hall and The Kennedy Center. Follow him on Twitter (@rhythmspice) and join his mailing list at https://designingforanalytics.com/list.