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Friday, September 24 • 10:15am - 11:00am
Partners in crime: lessons learned from collaborative research with analysts

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There is so much power when combining quantitative and qualitative research methods yet we often run into hurdles when trying to collaborate across disciplines in practice. If your organization has the luxury of data analysts but does not have a mechanism for working together, this session is for you! Too often we miss out on great research opportunities because of competing priorities across business units or lack of understanding of each others’ roles. In other cases, we have the best intentions to collaborate, but combining methods becomes painful and inefficient.

As a UX Researcher and Product Analyst who frequently partner on research initiatives, we want to bridge the gap between our two roles. We’ll discuss the unique impact that collaboration can bring to your organization. You’ll leave this session with an understanding of common challenges encountered when working across these two disciplines and will learn concrete tips to lead more effective mixed methods research.

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avatar for Margot Lieblich

Margot Lieblich

Research Lead, HubSpot
After stumbling into a design thinking workshop while working in healthcare IT, I found my passion in the field of UX and design research. Since that happy accident, I've gone on to complete my Master's in Human Factors and Information Design at Bentley University and currently work... Read More →
avatar for Richard Ng Villalobos

Richard Ng Villalobos

Senior Product Analyst, HubSpot

Friday September 24, 2021 10:15am - 11:00am EDT
1 - Back Bay A/B (Research)