Our products are no longer used in single markets. Internet accessibility and digital innovations have reshaped the global user landscape. Nearly 60% of the world’s population is online, and 74% of those people do not speak English.
To drive user retention and business impact outside of your home market, it’s crucial to craft a user experience that resonates with an international audience. Resonance goes beyond “translating the UX copy.” It requires a deep understanding of the local users’ behaviors and their contexts of use to inform design efforts.
This talk will illustrate what makes an international user different, why we need to consider international UX & inclusive design, and 7 timeless tips that you can embed in the foundation of your UX process to set you up for success and help you drive international impact at scale.
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