As UX designers, we have the best intentions for the products we create. The trouble is, we don’t always anticipate the things that cause problems -- the unintended consequences.
It’s the design consequences that we didn’t see coming that can have large ramifications, and even do the opposite of what we set out to do.
So how can we avoid this? How do we strive to avoid the consequences that can trip up our designs? Creative Director and Senior UX Strategist Cindy Brummer explains the steps designers can and should take in their practice.
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