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Friday, September 24 • 2:00pm - 2:45pm
Oh No! Avoiding the Unintended Consequences of Design

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As UX designers, we have the best intentions for the products we create. The trouble is, we don’t always anticipate the things that cause problems -- the unintended consequences.

It’s the design consequences that we didn’t see coming that can have large ramifications, and even do the opposite of what we set out to do.

So how can we avoid this? How do we strive to avoid the consequences that can trip up our designs? Creative Director and Senior UX Strategist Cindy Brummer explains the steps designers can and should take in their practice.

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avatar for Cindy Brummer

Cindy Brummer

CEO, Standard Beagle
Cindy Brummer is Founder and Creative Director of Standard Beagle Studio, a user experience design agency based in Austin, Texas.Founded in 2012, Standard Beagle has improved the UX for a variety of companies in industries that range from healthcare to ecommerce, B2B SaaS to performing... Read More →

Friday September 24, 2021 2:00pm - 2:45pm EDT
2 - Back Bay C/D (Design)