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Friday, September 24 • 4:15pm - 5:00pm
Designing meaningful visualizations: a case study in connecting users to their data

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Information fuels decision-making and motivates action—but only if data makes sense to its users. Across many industries, customers often find themselves distanced from making informed choices when they fail to interpret data and extract relevant insights. Designers must face the challenge head-on to find the right balance of context and focus when presenting narratives with data.

This presentation will discuss a case study about a medication adherence app that grounds the research and design of data visualizations in patients’ perspectives and behaviors. Learn about user-centered methods like scenario validation, decision tree diagramming, and comprehension testing that can advance your practice and create products that use data in ways that resonate with your customers.

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avatar for Ben Elgart

Ben Elgart

User Experience Designer, CVS Health

Friday September 24, 2021 4:15pm - 5:00pm EDT
2 - Back Bay C/D (Design)