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Friday, September 24 • 11:15am - 12:00pm
Service Blueprint vs. Journey Map in enterprise UX design

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As Enterprise UX designers, we always ask ourselves whether all B2C design approaches are effective in B2B or Enterprise environment? While the UX design process remains largely the same; sometimes, the same tools that are highly effective in one environment fall short in the other. User Journey is a widely used tool for B2C products, but how well does it visualize a complex enterprise software? Can a Service Blueprint address the gaps that a User Journey does not fulfill?

In this talk, we will compare the effectiveness of Persona and User Journey tools as compared to that of a Service Blueprint, in the context of enterprise software based on an internal case study. We will also discuss how a complex product design changed the business process in our organization and what we've learned along the way.

Join us as we take you through a part of our design process where we evolved from using Journey maps to a Service Blueprint. We believe, a Service Blueprint better helps integrate the user journeys of all the personas that collaborate in complex workflows and provides focus on the critical pain points of the entire business process.

Speakers
avatar for Kanika Ahirwar

Kanika Ahirwar

User Experience Designer, Medidata Solutions
avatar for Pouya Shabanpour

Pouya Shabanpour

Manager, User Experience, Medidata Solutions


Friday September 24, 2021 11:15am - 12:00pm EDT
3 - Independence (Strategy)
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