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Friday, September 24 • 3:00pm - 3:45pm
Two Birds, One Branch: A Strategy for Managing UX Debt and Accessibility

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Every UX team is charged with improving their product experience. Every product suffers from
some amount of UX Debt and accessibility non-compliance. Very few teams are able to
prioritize their reduction of UX Debt and improvements in accessibility when their organizations
tend to prioritize new feature work above all else. In this presentation, learn about one team’s
strategy for identifying, classifying and prioritizing a backlog of UX Debt and accessibility
problems found in their product portfolio, and the methodology they defined for systematically
drawing down that backlog to reach specified OKRs for the year.

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Speakers
avatar for Patrick Drake

Patrick Drake

Dealerware
avatar for Todd Zazelenchuk

Todd Zazelenchuk

Design Director, Dealerware



Friday September 24, 2021 3:00pm - 3:45pm EDT
3 - Independence (Strategy)