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Friday, September 24 • 10:15am - 11:00am
Write Accessible Copy that Improves Readability for All

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Writers, let’s get out ahead of the V3 WCAG guidelines that will advise on both copy and cognitive challenges.
Cognitive impairments present us with opportunities to improve our writing for all. When we address the unique needs of folks with challenges, we can craft and design trustworthy, engaging copy. This text builds loyal customers.

As writers, we’re often avid and good readers. Let’s turn the non-fiction book backwards for a few minutes and dive into dyslexia. Folks with dyslexia (children and adults) often find it difficult to decode words and/or abstract meaning from text. In part this might be due to a tendency to skip words, sentences, or even (gasp!) key paragraphs of our copy.

Let’s flip this information-based book back again: When searching for information, do you often skip over text? Do you ever struggle to comprehend a set of steps? Have you ever searched for a required button, link, or FAQ? Maybe you’ve had to reread text because of the way it’s formatted…. If you’ve faced any of these challenges, you can see that we’re all on common ground at times.

As a parent and teacher, I’ve also been co-chair of our town’s special education advisory board to the school committee. As a writer, I’ve done user testing specifically for folks with dyslexia as well as those without. It’s been fascinating to witness firsthand that the research is right: The writing tools that help folks with dyslexia improve the user experience for everyone.

In this session, we’ll combine on-point, informative copy with a new understanding of the copy design elements that help users achieve their goals. We’ll also look at, and compare images that support text. Putting it altogether, we’ll look trust and brand loyalty.

Ready to do some flips and learn more? Join me!


Friday September 24, 2021 10:15am - 11:00am EDT
4 - Republic (Research & Panels)
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