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Friday, September 24 • 11:15am - 12:00pm
What’s in a story? Engagement, connection, and better UX.

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With short attention spans and a barrage of information coming at us every day, it would be easy to assume that short tag lines are the way to go when crafting copy. But long copy has been shown to be more effective in many situations. Why? Because users love stories; that is how we as humans relate to one another and understand context.

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avatar for Marli Mesibov

Marli Mesibov

Lead Content Strategist, Verily Life Sciences
Marli Mesibov leads the Product Content team at Verily Life Sciences. She has been helping people understand doctors, hospitals, and health insurers for over a decade. Marli is a frequent conference speaker, a former editor of the UX publication UX Booth, and was voted one of MindTouch’s... Read More →

Friday September 24, 2021 11:15am - 12:00pm EDT
4 - Republic (Research & Panels)