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Friday, September 24 • 2:00pm - 2:45pm
Build for action, not distraction Five practical steps you can take to build successful UI

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It seems simple, build a system that allows users to effortlessly reach their goals. So why is it a challenge for teams to stay aligned to user needs throughout the entire design process? Distractions crop up, extra design elements are added along the way, and soon you have a user interface that potentially causes user diversion and is not the streamlined interface you envisioned it would be. In this session the audience watches the development of a mobile app to discover five simple steps they can take to build UI that avoids distraction and helps users reach their goals.
  • Mapping results from research, recognizing and grouping user needs to recognize importance and hierarchy
  • Brainstorming features that align to those user needs
  • Mapping user needs to specific features
  • Building a rough information architecture from features
  • Prototyping and testing
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avatar for Jennifer Smith

Jennifer Smith

Vice President, American Graphics Institute
Jennifer Smith's expertise bridges the gap between design, and development of print, web, and interactive design.Jennifer's career started when she was one of the first creative directors to push the limits of technology and its integration with design. She has since managed and developed... Read More →

Friday September 24, 2021 2:00pm - 2:45pm EDT
4 - Republic (Research & Panels)