It seems simple, build a system that allows users to effortlessly reach their goals. So why is it a challenge for teams to stay aligned to user needs throughout the entire design process? Distractions crop up, extra design elements are added along the way, and soon you have a user interface that potentially causes user diversion and is not the streamlined interface you envisioned it would be. In this session the audience watches the development of a mobile app to discover five simple steps they can take to build UI that avoids distraction and helps users reach their goals.
- Mapping results from research, recognizing and grouping user needs to recognize importance and hierarchy
- Brainstorming features that align to those user needs
- Mapping user needs to specific features
- Building a rough information architecture from features
- Prototyping and testing
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