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Friday, September 24

10:15am EDT

Write Accessible Copy that Improves Readability for All
Writers, let’s get out ahead of the V3 WCAG guidelines that will advise on both copy and cognitive challenges.
Cognitive impairments present us with opportunities to improve our writing for all. When we address the unique needs of folks with challenges, we can craft and design trustworthy, engaging copy. This text builds loyal customers.

As writers, we’re often avid and good readers. Let’s turn the non-fiction book backwards for a few minutes and dive into dyslexia. Folks with dyslexia (children and adults) often find it difficult to decode words and/or abstract meaning from text. In part this might be due to a tendency to skip words, sentences, or even (gasp!) key paragraphs of our copy.

Let’s flip this information-based book back again: When searching for information, do you often skip over text? Do you ever struggle to comprehend a set of steps? Have you ever searched for a required button, link, or FAQ? Maybe you’ve had to reread text because of the way it’s formatted…. If you’ve faced any of these challenges, you can see that we’re all on common ground at times.

As a parent and teacher, I’ve also been co-chair of our town’s special education advisory board to the school committee. As a writer, I’ve done user testing specifically for folks with dyslexia as well as those without. It’s been fascinating to witness firsthand that the research is right: The writing tools that help folks with dyslexia improve the user experience for everyone.

In this session, we’ll combine on-point, informative copy with a new understanding of the copy design elements that help users achieve their goals. We’ll also look at, and compare images that support text. Putting it altogether, we’ll look trust and brand loyalty.

Ready to do some flips and learn more? Join me!

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avatar for Patricia D'Ambrosio

Patricia D'Ambrosio

Writing the Essentials
Hello!I'm an experienced UX writer and project manager. I care deeply about accessibility, all things writing, and innovation. I'm thrilled to be presenting on one of my fav topics: dyslexia, writing, and all the components in between. Please come with your questions, experience... Read More →

Friday September 24, 2021 10:15am - 11:00am EDT
4 - Republic (Research & Panels)

11:15am EDT

What’s in a story? Engagement, connection, and better UX.
With short attention spans and a barrage of information coming at us every day, it would be easy to assume that short tag lines are the way to go when crafting copy. But long copy has been shown to be more effective in many situations. Why? Because users love stories; that is how we as humans relate to one another and understand context.

Attended this talk? Fill out the Session Survey!

avatar for Marli Mesibov

Marli Mesibov

Content Strategy Lead, Verily Life Sciences
Marli Mesibov is a Lead Content Strategist at Verily Life Sciences. She has been helping people understand doctors, hospitals, and health insurers for over a decade. Marli is a frequent conference speaker, a former editor of the UX publication UX Booth, and was voted one of MindTouch’s... Read More →

Friday September 24, 2021 11:15am - 12:00pm EDT
4 - Republic (Research & Panels)

2:00pm EDT

Build for action, not distraction Five practical steps you can take to build successful UI
It seems simple, build a system that allows users to effortlessly reach their goals. So why is it a challenge for teams to stay aligned to user needs throughout the entire design process? Distractions crop up, extra design elements are added along the way, and soon you have a user interface that potentially causes user diversion and is not the streamlined interface you envisioned it would be. In this session the audience watches the development of a mobile app to discover five simple steps they can take to build UI that avoids distraction and helps users reach their goals.
  • Mapping results from research, recognizing and grouping user needs to recognize importance and hierarchy
  • Brainstorming features that align to those user needs
  • Mapping user needs to specific features
  • Building a rough information architecture from features
  • Prototyping and testing
Attended this talk? Fill out the Session Survey!

avatar for Jennifer Smith

Jennifer Smith

Vice President, American Graphics Institute
Jennifer Smith's expertise bridges the gap between design, and development of print, web, and interactive design.Jennifer's career started when she was one of the first creative directors to push the limits of technology and its integration with design. She has since managed and developed... Read More →

Friday September 24, 2021 2:00pm - 2:45pm EDT
4 - Republic (Research & Panels)

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