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Mona Patel

Motivate Design, UXHires & Gray Zones

Mona is a pioneer in customer experience and design thinking and an expert in reframing the way you think. This gift has led her to start a few companies Motivate Design is a user experience research and design agency. Over the past 12 years under her leadership, Motivate has served companies like Chick-fil-A,  Coca-Cola, Pfizer, Merck, Otsuka, First Republic Bank, Refinery29, California Closets and many more. Mona also founded UXHires, which matches top UX talent with forward-thinking companies like McKinsey, Deloitte, Ipsos, as well ~100 others. In 2018, Mona started Insider Insight™ is a qualitative research technique powered by real-life conversations and personal connections for clients like Nike, PayPal, Facebook, Capital One, Travelers Insurance. Mona’s current passion capitalizes on her superpower of storytelling through her latest company, Gray Zones. Gray Zones launched during the COVID pandemic and creates experiences that reframe the way you think about topics like love, racism and prejudice, and sexual harassment. The mission of Gray Zones is to teach more generous listening and deeper empathy. Over 4000 people have attended and loved the innovative format to engage in more meaningful conversations.  Mona is also a published author of two books, Reframe and The Thing About Swings, and keynote speaker for topics including design thinking, research and insights, and customer experience. Mona holds degrees in Engineering Psychology from Tufts University and a Master’s in Mass Communications from Boston University. She lives in NYC with her family, including a husband who is also an entrepreneur and two kind, energetic, and creative sons, Niam and Jaiden, ages 7 and 10.

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